Blogging and copywriting are two very different things. Here’s a quick answer to blogging Vs copywriting: What’s the difference?
Both have their own purpose and audience. With blogging, you can share content in the form of blog posts and sell a variety of stuff, including services, products, and display ads. Copywriting, on the other hand, is more focused on persuasion. You’re trying to sell something – whether it’s a product, service, or idea – and you need to be clear and concise in your writing.
Both blogging and copywriting have their place in the world of online communication. It’s important to understand the difference between them so you can choose the right approach for your needs.
So, let’s address the blogging vs copywriting question in detail.
Blogging Vs Copywriting: What’s the Difference?
The History of Blogging
Blogging first came about in the late 1990s as a way for people to share their thoughts and ideas online. It wasn’t until the early 2000s that blogging really took off, with platforms like Blogger and WordPress making it easy for anyone to start a blog.
Since then, blogging has become a mainstay of the internet, with millions of people using blogs to share their thoughts on everything from politics to pop culture.
While some bloggers have turned their blogs into successful businesses, others simply use them as a way to connect with others who share their interests.
Whatever your reason for blogging, there’s no doubt that it’s become one of the most popular ways to communicate online.
The History of Copywriting
Copywriting has been around for centuries, but it wasn’t until the early 20th century that it began to be used extensively in advertising and marketing. The first “copywriters” were actually admen who wrote the text for ads; they were not professional writers. But as advertising became more sophisticated, the need for professional writers who could create compelling copy became apparent.
Today, copywriting is an essential part of marketing and advertising. It is used to sell products and services, increase brand awareness, and build customer loyalty.
What is Blogging?
Blogging has become an increasingly popular way to connect with an online audience.
There are essentially two reasons why people blog:
- To make money with their content or blog posts by selling ad spaces, affiliate products, and more
- To promote an existing business with content marketing
A blog is a personal website that contains text, images, videos, gifs, and audio.
Entries on a blog are commonly displayed in reverse-chronological order, with the most recent posts appearing first.
“Blog” can also be used as a verb, meaning to maintain or add content to a blog.
What is Copywriting?
Copywriting is the act of creating content that is designed to promote a product or service. This can be done through various means, such as ads, brochures, and even website content. The goal of copywriting is to persuade the reader to take some kind of action, such as buying a product or signing up for a service.
Copywriting is a highly specialized form of writing that requires both creativity and persuasion. It is not enough to simply describe a product or service – the copywriter must also be able to sell it in a way that will convince the reader to take action.
Good copywriting is essential for any business that wants to succeed online. With so much competition, businesses need to find ways to stand out from the crowd. Copywriting can be the difference between a website that gets lost in the shuffle and one that generates leads and sales.
Blogging Vs Copywriting: How’re They Similar?
Blogging and copywriting share some key similarities.
Both require a way with words and the ability to capture and hold an audience’s attention. In order to be successful in either field, you must be able to write compelling and interesting content.
Blogging Vs Copywriting: How’re They Different?
Blogging and copywriting are two very different writing styles. Copywriters focus on selling a product or service. They use persuasive language to convince readers to take action.
Copywriting is all about persuasion. A good copywriter will use strong words to evoke emotion and make an offer that’s hard to refuse. The best copywriters are able to capture a reader’s attention and keep them engaged until the very end.
Blogging, on the other hand, is a form of content marketing using which you inform your audience on a regular basis.
How to Start Blogging?
Pick a Blogging Niche
When it comes to picking a blogging niche, there are a few things you should keep in mind.
First, think about what topics you are passionate about and have knowledge in. These are the types of posts that will be the most fun for you to write.
Next, consider what kinds of posts will be most popular with your target audience.
What kinds of information do they want to see?
What problems do they need help solving?
When you can answer these questions, you’ll be well on your way to choosing a blogging niche that’s both enjoyable for you and valuable for your readers.
Get a Domain Name and Hosting
The first thing you need to consider is what kind of content you’ll be blogging about. If you’re planning on writing about a specific niche, it might be beneficial to pick a domain that reflects that. For example, if you’re going to be writing about travel, a domain like “wanderlustblogger.com” would be more fitting than something generic like “janesblog.com.”
Here are a few more things you should keep in mind while picking a domain for your blog.
- Keep it short
- Stick with .com
- Avoid hyphens
- Keep it easy to pronounce
To get domain name ideas, you can use an online tool like Nameboy.
You can grab a domain name for around $10 on Namecheap.
Once you have a domain name, it’s time to get your blog live.
To do that, all you need to do is buy a good hosting service.
Here are some tips on choosing the right hosting provider for your blog:
- Fast servers
- Prompt support
- Cost-effective packages
- Security features
- Backup options
If you ask me, I’d recommend Namecheap, especially because you’re just starting out.
It’s probably the most cost-effective hosting platform out there.
Plus, you can get a free domain name with Namecheap shared hosting.
Set Up Your Blog
After installing WordPress within the NameCheap dashboard with a single click, access your WordPress dashboard here:
Just enter the login details you set on Namecheap.
You can reset your password by using the “Forgot password” option.
Once you’re in, change your default WordPress theme to GeneratePress.
GeneratePress is a simple yet powerful SEO-friendly theme used by plenty of bloggers all around the world.
Next, install all the important WordPress plugins to make your blog fully functional.
These plugins include:
- Rank Math or YOAST SEO
- WP Fastest Cache
- EWWW image optimizer
- Sucuri Security (To keep your site secure from attacks)
- UpdaftPlus (For WordPress backups)
Note that all of the above plugins have a free and paid plan.
And their free versions are going to be enough, especially in the beginning.
Find Profitable Keywords
There are a few ways to find profitable keywords.
One is to use a keyword research tool like Google AdWords Keyword Planner.
It’ll give you a list of some in-demand search queries related to your main keyword.
For example, if you sell handmade jewelry, someone might search for “handmade jewelry” or “unique jewelry.”
So, search “Unique jewelry” in Google Keyword Planner and download the list of keywords it suggests.
However, it’s important to analyze the first-page results for every keyword before working on it.
You don’t want to compete with authority websites like Forbes with your new blog.
It’s not realistic.
Just search your main keyword and observe the results Google shows you.
Look for a web page with a DA (domain authority) score less than 10 or 20.
The DA score is designed by Moz, a popular SEO company, to help webmasters get an idea about the authority of a domain.
Just install the MozBar extension and Google will show you the DA and PA score of every result on the first page.
Plus, you also don’t want to compete with a website that’s 20 years old.
Use the domain age checker extension to know about the age of a domain.
Once you’ve brainstormed a list of potential keywords, it’s time to start using them in your blog content.
Create SEO-Friendly Content
If you want your content to be found by search engines and actually read by people, then you need to make sure it is SEO-friendly. Here are some tips on how to write SEO-friendly content:
1. Use keyword-rich titles that accurately reflect the content of your article.
2. Include relevant keywords throughout your article, but don’t stuff them in.
3. Write interesting and informative content that people will actually want to read.
4. Structure your articles using headings and subheadings to help break up the text and make it easier to read.
5. Use images and videos to further engage readers and break up the text.
6. optimizing your website for mobile devices
7. Make sure your website is fast and responsive
8. Make sure your website is secure
9. Make sure your website is optimized for the right keywords
10. Promote your business on social media sites
11. Use SEO plugins to optimize your website
Conclusion: Blogging Vs Copywriting
Blogging typically isn’t used to convert readers right there and then.
It’s generally used to inform prospects and generate leads along the way.
Whereas, direct response copywriting is geared toward making readers take action.
The similarity is both are powerful content marketing tools.