Fiverr is a marketplace that connects skilled freelancers to people who need help with projects. There are a number of services that can be offered on Fiverr, from logo design to ebook creation.
Gig descriptions are vital in this type of marketplace because they entice customers and give them a clear idea of what they will get for a $5 fee (or more!).
It is a global freelancing website. You can create a Fiverr gig easily with a catchy description that can attract the right buyers or clients.
But, as the popularity of the platform grows, it’s also getting competitive.
So, if you want to stand out from the crowd and show your best qualities in your gig description, there are some guidelines that will help you.
How to Write the Best Description for Fiverr Gig
Be honest and accurate
It’s important for buyers that you are upfront about what your target buyer can expect from your service. The written words of your Fiverr description should reflect the quality of your service.
You don’t want to overpromise in your Fiverr gig description.
Otherwise, you could get a below-par review or/and rating, which would affect your overall profile negatively. So, only include the stuff that you can offer.
Also, it’s a good idea to mention anything that you don’t feel comfortable working on. For instance, as a writer on Fiverr, I include a small portion at the end of every gig.
I tell the buyer that I don’t write about gambling, dogs, wine, etc.
The point is: Include every necessary detail in your Fiverr gig description.
Find Keywords for Fiverr Gig Description
This can be the game-changer for your Fiverr gig. Because not many would know about this trick.
The goal of keyword research for Fiverr is to find the terms that people are searching for on Fiverr’s search engine.
Yes, Fiverr is a search engine, just like Google.
One way would be to go to Fiverr and start typing in a relevant phrase into its search bar.
Fiverr’s algorithm will show a bunch of related keywords.
Note down the most relevant keywords; you’ll be using them in your Fiverr gig description.
However, keep in mind that keyword stuffing is always a bad practice.
Just make sure you optimize your gig for a maximum of two keywords.
Now, Fiverr autocomplete isn’t the only way to find relevant keywords for your Fiverr gig description.
You can double-check them with a free yet effective tool that fetches keywords right from Fiverr.
Enter the seed keyword or a related term into the tool and hit “Search”.
Fiverr gig description isn’t the only place to include your target keywords though.
See, Fiverr’s algorithm also takes into account the other aspects of your Fiverr gig.
Other areas of a Fiverr gig description that need your attention are:
- It’s tags (You can write maximum of 5 tags, so use them wisely)
- It’s pricing description (Include your target keyword while naming and describing your pricing packages)
That’s not it though. Fiverr asks you for gig images and videos on the next page of your gig.
Include your target keyword in your Fiverr image/video’s name!
You want to utilize every little opportunity Fiverr gives you to boost your gig’s rankings.
That was all about optimizing your Fiverr gig description with the right keywords.
But, having someone click on your gig isn’t the goal. You need to convert them, too.
Include benefits in the description
Remember: You only have 1200 characters to communicate with a potential buyer on Fiverr. You can’t write more than that in your Fiverr gig description.
So, it’s important that you use to-the-point language and avoid fluff or keyword stuffing.
Think about how many benefits your service offers to your target audience.
Include all of them in bullet points.
Make them pop by highlighting and underlining them.
Moreover, you want to minimize the reduction by offering something to build trust, too.
Offering a 100% money-back guarantee can help you do that effectively.
That also means that you know what you are doing and are confident about generating results for your clients.
Last but not least, you need to write a call-to-action at the end of your Fiverr gig description.
Think about something that gets your visitor to take action.
If you are offering SEO services, you could write “Purchase this gig to boost your Google rankings”.
Or, if you want your prospects to talk to you first, something like “Get in touch; let’s discuss your requirements” could do the trick.
Target the Right Audience
Gig descriptions should be customized for each customer and should appeal to the target audience.
For example, if your gig is about selling SEO services, you should mention keywords like “search engine optimization”.
This will help Fiverr to bring the right kind of traffic to your gig.
But, before creating your gig, think about the service that’s already in demand and doesn’t have a lot of competition.
To do that, just go to Fiverr and search for a keyword relevant to your service.
Fiverr will show you the number of results (gigs) for that service.
The more the gigs, the higher the competition.
Also, check to see if your target audience is searching for any long-tail keywords related to your service.
Long-tail keywords are easier to rank for in most cases on Fiverr.
This was all about “How to write the best description for Fiverr gig“.
Getting your Fiverr gig ranked on the first page shouldn’t really be difficult.
Here is a quick recap:
- Be honest and straight about your services
- Use concise and persuasive language
- Find the right keywords
- Sprinkle the keywords in your Fiverr gig description
- Optimize your gig image
- Include a strong call-to-action at the end
Drop a comment below if you want to learn more about optimizing your Fiverr gig description.