If you’re asking, “Is blogging worth it?”, you’re not alone.
In this social media age, it seems like everyone is a blogger.
So, make aspiring bloggers tend to ask this question before jumping into this industry.
The good news is that blogging is completely worth it, but…
…It takes time and effort if you want to make a full-time income with this business model.
If you’re thinking about starting a blog or are wondering if your blog is worth the effort, this article is for you.
Is Blogging Worth It?
Blogging is An Ever-Growing Industry
The blogging industry is one of the most rapidly growing industries in the world. In fact, blogs are currently read by 77% of internet users.
Since there are people reading blogs, new blogs are sprouting up all the time.
Although this does bring up the competition a little.
Why Do People Blog?
People blog for three major reasons:
- To make money
- To promote an existing business
- For fun or as a hobby
Let’s take a look at each reason in detail.
Blogging for Money
The most common reason people blog is to make money.
Blog posts when written on the right topic can generate a lot of traffic.
And high-quality relevant traffic leads to money.
Your content can have advertisements around it.
You can partner up with ad companies and sell your blog’s spaces.
But, although it’s probably the most popular monetization method, there are plenty of other ways to make money from blogging.
You can sell courses, digital products, services, and even memberships with a blog.
To Grow a Business
The second most common reason people blog is to grow an existing business.
Or in other words, use content marketing to attract more leads to your business
For instance, let’s say you have a digital marketing agency and you want to promote it with content marketing.
So, you start a blog and find keywords around digital marketing that people are searching for (Keyword research).
Then, you produce awesome content for your target audience.
Your audience, after reading your content, starts trusting you as a credible source of information on that topic.
And when they need any advice, they turn to your blog.
Eventually, when they want someone to promote their business, your agency will automatically pop into their heads.
Plus, you can even directly promote your services within your blog posts.
Blogging for Fun
Bogging for fun is likely a thing of the past now.
Most people are just too busy to start and grow a blog just to share their views and opinions.
This is partly because why write something for free if you can monetize it?
However, many people end up getting nothing out of their content simply because they fail to implement the strategies required to generate traffic.
So, most bloggers that used to do blogging for fun are now in the first category: Blogging for money.
Irrespective of how many of them succeed and to what extent.
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The Benefits of Blogging
Blogging is a passive income source, meaning that you’ll earn money as long as your blog posts keep getting traffic.
Your blog posts need to be good enough to rank at the top of Google’s first page though.
In addition to being passive, blogging doesn’t put a limit on your earnings.
- You can earn from a variety of different ways
- You can create as many blogs as you can handle
Work Anywhere Anytime
This is more of a lifestyle benefit. As a blogger, you’re not tied to any office or time.
Work anytime you want anywhere you want; all you need to thrive is great content.
Now, there are other benefits of blogging, but I won’t be going into all of them.
I want to tell you how you can start a blog from scratch and make money on autopilot.
How to Start a Blog that Generates a Passive Income?
Select a Blogging Niche
When it comes to starting a blog, one of the most important decisions you’ll make is choosing a niche. Your niche will determine the focus of your blog and will help you attract readers who are interested in what you have to say.
Here are some tips for choosing a blogging niche:
1. Consider your interests. What topics do you enjoy writing about? What do you have expertise in? Choosing a niche that you’re passionate about will make blogging more enjoyable for you.
2. Choose a niche that s easy to monetize. You’re not going to make much money on your blog if you can t sell your products or services to readers.
3. Choose a niche with search traffic potential. You’ll want to choose a niche that has the potential for organic traffic growth. This means you don’t want to compete with thousands of other bloggers who are also targeting the same keywords.
4. Explore Flippa for niche topic ideas. Flippa is known for its online marketplace where people can buy and sell websites. But it’s also a great place to browse for ideas.
Spend some time browsing through the listings and you’ll quickly get a sense of which niches are popular right now. You might be surprised at how many unique and specific topics people are blogging about. 5.
Find Long-Tail Keywords
Now, this might sound strange, but you don’t want to work on keywords (Topics) that have a high monthly search volume.
Because these keywords are already targeted by tons of other bloggers. You generally don’t stand a chance against them when you’re starting a new blog.
The answer? Long-tail keywords!
These keywords have low search volumes, which is precisely why they’re easier to rank for.
Plus, they’re more targeted and explain what the user is looking for.
How do you find long-tail keywords?
Long-tail keywords are simply phrases that are more specific and detailed than general keywords.
To find long-tail keywords, you can use a variety of keyword research tools available online, for instance, Google Keyword Planner (Free).
Simply enter a general keyword related to your topic, and the research tool will generate a list of long-tail keywords for you to choose from.
Once you have a list of potential long-tail keywords, it’s important to test them out to see which ones are most effective for your particular website or blog.
Create Great Content
Once you have a keyword you feel confident about, it’s time to start creating a blog post on it.
While there’s no magic formula for creating the perfect SEO-friendly article, there are a few things you can do to increase your chances of ranking high in search engines.
Here are a few tips for creating SEO-friendly content:
1. Do your research. Keyword research is essential for creating SEO-friendly content. You need to know what keywords people are searching for that are relevant to your business. Once you have a list of keywords, you can start incorporating them into your content.
2. Make sure your website ticks all technical SEO boxes. In order for your content to be found by search engines, your website needs to be properly optimized.
Optimization also includes having a website map, meta tags, and Alt tags.
3. Write in a conversational tone. When writing your content, try to write as if you were talking to a friend over coffee. Remember that search engines read content through the eyes of a computer, not humans.
4. Use keywords naturally. Don’t try to cram in as many keywords as possible, which can make your content sound unnatural. The goal is for the search engines to understand what your page is about and that it’s relevant to the keyword you are targeting.
5. Make sure your content is fresh and up-to-date. While search engines can crawl older content, it’s best to have your content updated regularly.
6. Include pictures and videos. Photos, videos, and other multimedia content can help your search engine rankings and also make for more interesting reading.
Share Your Blog Posts
Here are some tips on how to share your blog post on the internet:
1. Use social media. Social media is a great way to get your blog post in front of a large audience. Be sure to share your post on all of your social media channels, including Twitter, Facebook, and Instagram.
2. Email your list. If you have an email list, be sure to send out an email blast about your latest blog post. This will help ensure that all of your followers see your post.
3. Share on Pinterest. Pinterest is a great way to get traffic. Simply pin your blog post to one of your boards and you will be sure to get more visitors.
4. Post your blog post on other blogs, forums, and websites. If you’re a guest blogger, be sure to ask if they will post your article. If not, then submit it to other sites that publish similar content.
5. Submit your blog post to social bookmarking sites. Social bookmarking is another great way to get traffic.
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Now, intentional link-building may be considered a spam strategy by Google. But, you need to do something about it unless you are okay with waiting for years before your blog posts start appearing on the first page.
Of course, you can work on super-low-competition keywords and may not need backlinks for a while. But, what if you want to rank for a relatively high-competition keyword?
Link-building is the only option.
So, how do you go about link-building for your blog?
Link-building is a key part of making your blog successful. Here are some tips for how to go about it:
1) Find ways to get quality backlinks from high-authority websites. This can be done through guest blogging, broken link-building, HARO (Help a Reporter Out), niche edits, or even just creating helpful resources that other people will want to link to (Resource pages).
2) Make sure your website’s content is shareable and engaging. This will encourage other people to link to it and help spread the word about your blog.
3) Use your existing social media channels to encourage people to link to your website.
5) Create a list of influential people in your niche and reach out to them with a helpful resource. Ask them to link to your resource if they find it helpful.
Having said that, you want to steer clear of spammy backlink strategies.
PBNs and excessive link exchanges may work temporarily, but they’re not good for the long term.
In fact, you’ll be putting your whole website in jeopardy by using black hat link-building tactics.
Is Blogging Worth It: FAQs
Is It Still Profitable to Start a Blog?
There are many ways to monetize a blog, such as through advertising, affiliate marketing, or selling products and services. However, it takes time and effort to build up a following and generate enough traffic to make money from a blog. Plus, there are plenty of people making a living from blogging. If you’re passionate about a topic and are willing to put in the work, starting a blog can be a viable way to earn an income.
Why Do People Quit Blogging?
Impatience is probably the most common reason people quit blogging. But, there can be a number of other reasons why people might quit blogging. It could be that they simply don’t have the time to keep up with it, or they may have lost interest in the topic they were blogging about. Additionally, some people find that they just don’t enjoy the process of writing and maintaining a blog.
What Has Replaced Blogging?
Although social media and video platforms provide a more interactive way to communicate, blogging is still thriving. Plus, you can even include images, videos, gifs, and audio in your blog posts, making them more dynamic and interesting for the user.
Conclusion: Is Blogging Worth It?
So, is blogging worth it? Yes, definitely.
But, it takes time and effort to build a successful blog, but it can be a great way to make a full-time living.
If you’re thinking about starting a blog, do your research and start small.
With consistency, patience, and right strategies, you will definitely see success down the road.