After you have completed your keyword research, it is important to take the next steps in order to rank your website higher on search engines.
These steps include:
- Creating high-quality content
- Optimizing your website for on-page SEO
- Spreading the word
With the right mix of these elements, you can improve your website’s ranking and get more traffic.
In this post, I’ll tell you everything about what to do after keyword research.
Let’s dive in.
What To Do After Keyword Research
What Is Keyword Research Anyway?
Keyword research is the process of finding and selecting the best keywords to target for your website or blog.
It’s a crucial part of search engine optimization (SEO) because it helps you understand what people are actually searching for when they use Google and other search engines.
There are a few different ways to do keyword research, but the best approach is to start with a broad keyword and then use keyword tools to find related keywords that are more specific.
The most important thing to remember with keyword research is that it’s not about finding the most popular keywords, but rather finding the right keywords that will help you attract targeted traffic and convert visitors into customers or clients.
What to Do After Keyword Research?
Analyze the Keyword With Google Trends
Google Trends is a great way to see how popular a keyword is. You can use it to research a keyword’s potential.
To use Google Trends, go to google.com/trends. Enter a keyword into the search bar and press enter.
You will see a line graph with data points for the past 12 months. The line represents how many searches have been done for that keyword over time. The higher the line, the more popular the keyword is.
You can also use Google Trends to compare multiple keywords. This can be helpful in deciding which keywords to target for your business or website.
To compare multiple keywords, enter each keyword separated by a comma into the search bar and press enter. You will see a line graph for each keyword side by side. This makes it easy to see which keywords are more popular than others.
The goal here is to make sure the keyword you want to work on is “Evergreen”.
Why is it important to work on evergreen keywords?
1. Evergreen keywords are the foundation of SEO – they’re the terms that people search for year-round.
2. Working on evergreen keywords can help you attract organic traffic to your site – traffic that is more likely to convert into customers or leads.
3. Evergreen keywords can also help you build brand awareness and establish yourself as an authority in your industry
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Know the Search Intent of the Keyword
Search engines are constantly updating their algorithms to provide searchers with the most relevant results. One of the main factors they take into account is search intent.
Search intent is what a searcher is looking for when they type in a query. There are four main types of search intent:
Informational, navigational, commercial, and transactional.
- Informational searches are when someone is looking for general information about a topic
- Navigational searches are when someone is looking for a specific website or web page
- Commercial searches are when someone is looking for products or services to buy
- Transactional searches are when someone is ready to buy a product or service
Search engines try to match the content of a webpage with the search intent of the searcher.
Do a Quick SERP Analysis
Search your keyword in Google and look at the first-page results ranking for that keyword.
Are these domains authoritative? Or, are they new blogs trying to grow their traffic like you?
If you see some niche websites with a low DA (Domain authority) score (you can check their DA with the Mozbar Chrome extension), it’d be fairly easy to rank for that keyword.
Decide the Length of Your Blog Post
The length of your blog post should only depend on the topic.
How deep can you go into a topic without adding fluff to your content?
Your goal should be to cover the topic in as much detail as possible.
A good way to do that is by looking at the first-page results for that keyword.
Once you know how much they’ve covered that topic, go deeper and write a longer post.
For instance, if the top pages have 1500-word content pieces, try to produce a 2000-word blog post.
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Format Your Blog Post for Search Engines
1. Start with a catchy headline. This is what will draw readers in and make them want to click on your article. Try to use keywords so that your article will come up in searches.
2. The next step is to write a good meta description. This is the brief summary that appears under your headline in search results. Again, try to use keywords and make it interesting so that people will want to click on your article.
3. The body of your article is where you get to flesh out the details of what you’re writing about. Here, you can really go into depth and provide valuable information for your readers. Try to break up your text with subheadings, bullet points, and images to make it easy to read, and don’t forget to include those important keywords!
Incorporate LSI Keywords in Your Content
Including LSI keywords in your content can help you get more visitors to your web pages from Google.
To find latent semantic keywords, also called LSI keywords, start by brainstorming a list of terms related to your topic. Then, use an online keyword tool like Google AdWords Keyword Planner or Wordtracker to get more ideas. Look for terms with high search volume and low competition. You can also use Google’s Related Searches feature to find semantically related terms. Finally, add these LSI keywords to your content to help improve your SEO.
Write Properly Researched Content
1. Before you start writing your blog post, you need to do some research. This will help you determine what information to include and how to structure your argument.
2. To do research for a blog post, start by doing a keyword search on your topic. This will give you an idea of what others have written about your topic and what information is available.
3. Once you have a list of keywords, look for articles, books, and websites that focus on your topic. Read through these materials and take notes on the main points that are made about your topic.
4. After you have gathered all of your research, it is time to start writing your blog post. Begin by outlining the main points that you want to make in your article. Then, use the information from your research to support these points.
Link Your Content Internally
Internal linking is one of the most important ranking factors in SEO.
By linking to other pages on your website, you can help search engines understand the structure and hierarchy of your website.
Internal links can also help to spread link equity around your website, which can further improve your search engine rankings.
In addition to improving your SEO, internal linking can also help improve the user experience on your website by making it easier for visitors to find related content.
For these reasons, it’s important to make sure that you are using internal links wisely and including them as part of your overall SEO strategy.
Include Outbound Links
Outbound links are defined as any link that points to another website. They are important for a few reasons:
- They help improve the ranking of a website in search engine results pages
- They help build relationships with other websites
- They help increase the reach of a website
When you link to a credible resource, it helps your content’s authority and credibility.
Promote Your Content
First, make sure the title is eye-catching and accurately reflects the content of the post. This will help entice people to click and read.
Next, share the link to your post on social media platforms like Twitter and Facebook. You can also share it in relevant online communities or forums. If you have email subscribers, send them an email with a link to your latest blog post.
Finally, don’t forget to include a call to action at the end of your blog post itself. This could be something like asking readers to leave a comment, share the post with their friends, or subscribe to your blog.
Conclusion: What To Do After Keyword Research
So, what to do after keyword research? In conclusion, you want to make sure the keyword you’re writing content on is actually worth targeting. You can do that by doing a SERP analysis.
Then, create the type of content that can get traffic from search engines.
Finally, don’t forget to share your article with your network and on social media profiles.
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