Digital marketing is one of the most effective marketing techniques nowadays. It is actually inaccurate to call it one technique because digital marketing is very vast and covers many types of marketing strategies. The only common point among them is that they use digital mediums.
One such strategy is content marketing, which relies on using expertly written blogs, copies, ads, and CTAs to improve SEO, create more exposure and drive more sales.
Naturally, this requires a lot of writing. That’s why digital marketers rely on tools such as paraphrasers to enhance the quality of their content so that it becomes more engaging.
In this article, we are going to look at five paraphrasing tools that digital marketers can use to improve their content.
5 Best Tools for Paraphrasing
These tools were chosen for this list due to their features and rephrasing capabilities. Read on to learn more about them.
Prepostseo is an online platform that provides various kinds of tools such as writing assistant tools, calculators, and web-related utilities. One of the tools available in the writing category is the paraphrasing tool.
This paraphrasing tool is free to use and doesn’t require registration. However, some of its features are locked behind a paywall. This tool comes with four paraphrasing modes. They are as follows:
- Simple
- Advanced
- Fluency
- Creative (premium only)
Each mode rephrases the content in a different manner. For example, the Simple mode only uses “synonym replacement” to change some words in the given text. Advanced mode, on the other hand, can even replace words with phrases and vice versa. Fluency and Creative go all the way and even change the tense and aspect as well.
The Simple and Advanced modes do not have word limits, and you can use them to paraphrase any amount of content without issues. These two modes also allow you to edit the results as well.
To edit the results, you simply need to click on the colored words and a menu will show up consisting of more synonyms. You can also add words of your own if you don’t find a suitable replacement.
The Fluency mode has a 500-word limit in the free version and a 2,500-word limit in the paid version. The Creative mode—which is only available in the premium version—also has a 2,500-word limit.
Some notable features of this tool are:
- Supports file uploading
- Results can be downloaded as a doc or txt file
- Grammatically correct rephrasing
- Customizable output
- Integrations with other writing tools
With the premium version (which costs either $19 per month or $125 per year), you can remove all ads, increase the word limit on Fluency mode and unlock Creative mode.
Rephrase.info is another platform that provides content optimization tools. Its main offering is the rephrase tool—as is evident from its name.
This tool is also available for free, but some features are only available in the premium version. These features include a new mode, a higher word limit, as well as removal of ads.
This rephrasing tool has three modes. They are called:
- Fluency
- Standard
- Creative (Premium only)
The Fluency mode changes words and phrases in the content, and you can even edit the changed parts afterward. By clicking on the red words/phrases, you can see a list of synonyms, clicking on the one you like will add it to the text and replace the original one.
The Simple mode can only change words but its results can also be edited just like in Fluency mode.
The Creative mode can make more thorough changes such as changing the tense and aspect of the sentences as well.
Some notable features of this are as follows:
- Supports 20 languages
- Supports file uploading
- Supports downloading the results
- Integration with other tools
There are three premium plans available; a $7 weekly plan, a $20 monthly plan, and a $150 yearly plan. The features provided in all plans are the same, namely no ads, a 1,500-word limit, and an extra mode.
This is an online paraphrasing tool that is available for free. There are no features that are locked behind a paywall, so you get everything this tool has to offer.
There are four modes available in this paraphraser. They are called:
- Word Changer
- Sentence Rephraser
- Paraphrase Text
- Text Improver
The Word Changer mode is like the “Simple” mode in other tools on this list. It can only change some words and replace them with their synonyms. This is suitable for light paraphrasing and reducing repetitive words.
The Sentence Rephraser, on the other hand, is more suited for making larger changes. It alters phrases rather than words to change sentences. Some of its changes slightly alter the sentence structure as well.
The Paraphrase Text mode is a combination of both the Word Changer and Sentence Rephraser modes. It changes both words and phrases for a more comprehensive paraphrase.
The final mode “Text Improver” is suited for increasing the readability of the text. Just like the Paraphrase Text mode, it also changes words and phrases, but these changes are more suited for reducing the reading difficulty.
All the modes let you edit the output by clicking on the bold words. This opens up a list of synonyms that you can use to replace the bold words. The list of synonyms in this paraphraser is much larger, which means you have more options to choose from, and that’s a good thing.
Some noteworthy features of this tool are as follows:
- Support for multi languages
- File uploading in .doc and .txt format
- File downloading in .doc format supported
- No ads
- Completely free
- No registration is required
Since there is no premium version, pricing details have not been discussed.
- Paraphraser
Paraphraser.io is a whole online platform rather than a single tool. Its paraphrasing tool is free to use, and there is also the option to upgrade its functionality by buying the premium version.
This tool has four modes of paraphrasing:
- Fluency
- Standard
- Creative (premium only)
- Smarter (premium only)
All modes have one feature in common, and that is their capability to edit the output. The new words/phrases are written in green color. Clicking on them opens a list of other suitable synonyms that you can select. However, there is no option for adding your “own” words, so you are limited to whatever is present on the list.
The Standard mode can only replace words with their synonyms. The Fluency mode also targets phrases in addition to words. The Creative mode improves readability by changing the tense and aspect in addition to words and phrases. However, it occasionally makes some grammatical mistakes.
The highlight of this tool, the Smarter mode, is just like the Creative mode, but it has two differences; a) it targets different parts of the text, and b) it does not make grammatical mistakes.
In the free version, users can only paraphrase 400 words, but this limit is increased to 1,500 in the premium version. The premium version also unlocks Creative and Smarter modes.
The word limits are on the smaller side, as even some free tools allow you to paraphrase 2,500 words. But the other features of this tool make up for it.
The best features of this tool are as follows:
- Supports 20 languages
- File uploading and downloading supported
- Integration with other tools is available
The pricing for this tool starts at $20 per month, but there is also a yearly plan that costs $150 per year.
- Study Crumb
Study Crumb is a website that is aimed at students, but their paraphrasing tool for essays can serve digital marketers as well.
This tool is free to use and does not require any registration. It does not provide a lot of features such as the option to upload files for inputting or downloading the result. There isn’t even any support for multiple languages.
However, despite all of that, this tool made it to this list for a few reasons. They are listed below:
- Free to use
- Effective paraphrasing
- 2,500 (generous) word-limit
- Easy to use
- No ads
Due to these features, this tool has found a spot on this list of best paraphrasing tools.
There aren’t any bold or colored words to let you instantly know what has been changed. So, you have to read the whole thing to find the differences. But more likely than not, you will be satisfied with the changes made.
This tool does not have a premium version, so you can use it for free and get access to all its features.
Conclusion
Digital marketers have to go through a lot of trouble when they are writing marketing copies, blogs, ads, and CTAs. Their content needs to be attractive, unique, readable, and engaging. If it lacks even one of those qualities, it becomes less efficient at generating leads and driving sales.
Understandably, writing so much content for campaigns is not easy, so digital marketing experts rely on content optimization tools such as paraphrasers to pick up the slack.
We discussed five paraphrasing tools in this article, all of which are free to use in some capacity. These tools can help improve the engagement of your content by making it more readable and exciting.
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