The Best Short-Form Video Structure for Maximum Views

In this article, we’ll be discussing the best structure for creating short-form videos on platforms like TikTok, Instagram Reels, and Facebook Reels.

This structure consists of four steps: a scroll-stopping hook, a transition, the main part of the video, and an optional call to action (CTA).

The advantages of using this structure include ease of filming, the ability to create multiple videos from one shoot, and the flexibility to test out different ideas. It is highly recommended to start with shorter videos and gradually increase the length.

The hook should be intriguing, controversial, or attention-grabbing, while the transition provides context and leads into the main part of the video.

The main part can be value-based, provide actionable steps, or tell a compelling story. Adding a CTA at the end can encourage viewers to take action, but it should be used sparingly as it may decrease watch time.

Each part should be shot multiple times for flexibility in editing, allowing the creation of numerous unique videos from a single shoot.

So, if you’re interested in learning more about the best short-form video structure, keep on reading!

Here’s the video that I used to create the content on this page.

The Best Short Form Video Structure | Best TikTok Video Structure


Short-form videos have become incredibly popular on platforms like TikTok, Instagram Reels, and Facebook Reels. To create engaging and effective videos in this format, it’s essential to follow a well-defined structure. In this article, we will discuss the best short-form video structure, its advantages, recommended video length, and each step involved in creating a scroll-stopping video. We will also explore the importance of shooting for flexibility in editing and how this structure allows you to create multiple videos from a single shoot. Finally, we will touch upon the effectiveness of this structure and the digital media agency services provided by Christoph Olivier.

Advantages of the Structure

The best short-form video structure offers several advantages to content creators. One of the main benefits is that it is easy to film, making it accessible for beginners. Whether you’re new to video creation or have experience in the field, this structure provides a clear framework for producing engaging content. Additionally, every video you shoot can lead to ten or more different videos, allowing you to quickly iterate and test a variety of ideas. This flexibility is crucial in finding what resonates with your audience and producing high-performing videos.

Recommended Video Length

While there is no ideal video length, especially in the rapidly evolving landscape of short-form videos, it is recommended to start with shorter videos and gradually work your way up in length. Shorter videos tend to capture users’ attention and are more likely to be watched until the end. As you gain experience and understand your audience’s preferences, you can experiment with longer videos. The key is to deliver concise and impactful content that keeps viewers engaged throughout the video.

Step 1: Scroll-Stopping Hook

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The first step in the best short-form video structure is creating a scroll-stopping hook. The hook should capture the viewer’s attention within the first two to six seconds of the video. There are several ways to achieve this, such as creating intrigue, mystery, or a bold statement. You can use techniques like practical video hooks, tapping into curiosity, debunking common beliefs, introducing something unexpected (pattern interrupt), focusing on benefits or desires, addressing pain points or challenges, and leveraging credibility or authority. It is important to experiment with different hooks to find what resonates best with your target audience.

Step 2: Transition

After capturing viewers’ attention with a scroll-stopping hook, the next step is to provide a smooth transition that leads into the main part of the video. The transition serves to give context to the hook and help the audience understand what the video is about. It can be a brief explanation, a teaser of what’s to come, or a connection between the hook and the main part of the video. The transition should seamlessly guide viewers from the hook to the next section, maintaining their interest and curiosity.

Step 3: Main Part of the Video

The main part of the short-form video is where you deliver the core content to your audience. There are several approaches you can take for the main part. One effective strategy is to provide value-based content, offering actionable steps or advice that viewers can implement in their own lives. Another approach is to tell a compelling story that engages and resonates with your audience emotionally. Whether you choose to provide value or tell a story, the main part of the video is an opportunity to truly connect with your viewers and provide them with valuable insights or entertainment.

Step 4: Optional Call to Action (CTA)

The final step in the best short-form video structure is adding an optional call to action (CTA) at the end of the video. A CTA encourages viewers to take action after watching your video, whether it’s clicking a link, subscribing to your channel, or engaging with your content in some way. However, it is important to use CTAs carefully, as they may decrease watch time. Consider the relevance and impact of the CTA before including it in your video. CTAs can be effective in driving specific actions, but they should be used sparingly to maintain viewer engagement.

Shooting for Flexibility in Editing

To create the best short-form videos, it is crucial to shoot each part of the video multiple times until you get it right. This allows for flexibility in the editing process, giving you the freedom to make changes, piece together different takes, and experiment with different combinations. By shooting multiple hooks, transitions, and value sections, you can create an infinite number of short-form videos from a single shoot. This level of flexibility ensures that you can continuously refine your content and find the most effective combination of elements to engage your audience.

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Digital Media Agency Services

Christoph Olivier runs a digital media agency that specializes in helping entrepreneurs and creators get more customers and make more money with short-form video content. The agency offers a range of services, including research, planning, scripting, and editing of short-form video content. Additionally, the agency can assist with shooting content live via Zoom and managing the post-production process. By working with a digital media agency, content creators can leverage their expertise and resources to produce high-quality, engaging short-form videos.

Effectiveness of the Structure

The best short-form video structure has been proven to be effective in increasing views and engagement. By following the recommended structure and focusing on creating captivating hooks, seamless transitions, valuable main content, and optional CTAs, you can significantly enhance the impact of your videos. The structure provides a clear framework for content creation while still allowing flexibility and experimentation. By consistently producing high-quality videos using this structure, you can improve your overall performance and connect with a wider audience.

In conclusion, the best short-form video structure provides a comprehensive framework for creating engaging and impactful videos on platforms like TikTok, Instagram Reels, and Facebook Reels. By following the steps outlined in this article and shooting for flexibility in editing, you can optimize your content creation process and create multiple videos from a single shoot. This structure has been proven to be effective in driving views, engagement, and ultimately, the success of your short-form video content. If you’re looking to elevate your content creation game, consider implementing the best short-form video structure and exploring the services offered by digital media agencies like Christoph Olivier’s.


  • Zain

    Zain is an SEO Copywriter / Freelancer and Digital Marketing with around 4 years of experience in writing and digital marketing. He's currently managing this blog and offering freelance writing services on Fiverr and Legiit.

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