How to Make Money on Instagram Reels

Did you know that 2.35 Billion people around the world interact with Reels each month?

A typical internet user loves consuming short-form videos.

And, if you’re a marketer, or simply want to capitalize on this trend to make money, I’ve got you covered.

In this post, I’ll give some tips on profile optimization and discuss some monetization strategies for Instagram Reels.

Let’s dive in.

How to Make Money on Instagram Reels

Optimize Your Account

The first step should be to make sure your account is in its best shape to attract relevant people. 

I’m assuming you have decided on a niche. 

Niches that work great are:

  • Wealth
  • Health
  • Productivity 
  • Software tutorials

Let’s pick wealth for this example. 

Create a Content Calendar

Once you know your niche, it’s time to create a calendar for the whole month, or at least, the next 15 days. 

Why is that important?

Vidnoz AI: Create Free AI Videos in 1 Minute

Because you don’t want to get stuck because of the lack of content ideas in the middle. 

You should publish regular content to get the attention of the algorithms and users. 

How do you find the topics to create Reels on?

Use a keyword research tool to find what people are searching on Google. 

Google Keyword Planner is free while Semrush lets you use its full features with a 14-day trial for free. 

Create Impactful Reels

Next, it’s time to create the kind of Reels that your target audience will love. 

There are a few ways to make Instagram Reels:

Faceless Reels like this one:

How to Make Money on Instagram Reels 1
Faceless reel example

Make sure you’re using high-quality videos and adding valuable content in captions. 

Another type of Instagram Reels to make money with are quick step-by-step guides. 

It’s a Reel where you show how people can make money in a few simple steps. 

Of course, you can’t go in a lot of detail, but you can redirect viewers to a long-form video or blog post for a better conversion. 

The third way to create Instagram Reels is by using AI tools like this one

How to Make Money on Instagram Reels 2

With it, you just have to provide a prompt. 

The AI will take care of the rest, from generating a script to adding stock footage to adding a narration. 

Last but not least, you can create Instagram Reels with your face.

Monetization Strategies for Instagram Reels

Now that you know how to find in-demand topics and create Instagram Reels, it’s time to learn the ways to monetize your content.

Affiliate Marketing

Did you know you don’t have to create a product to sell it?

With affiliate marketing, you can pick a product that’s already selling in the market and sell it more.

While doing that, you can make a lot of affiliate commissions.

Every time someone purchases a product you’re an affiliate for, you get a pre-decided commission.

For instance, if you sell a $150 product with a 50% affiliate commission, you make a $75 commission.

High-ticket affiliate marketing involves promoting expensive products and raking in huge commissions.

For instance, you could even earn a $1000 commission with a single high-ticket affiliate sale.

Some popular platforms you should join as an affiliate are:

  • Amazon Associates
  • WarriorPlus
  • Digistore24

Related: Secret Email System Review (Learn How Matt Made 7 Figures by Sending Simple Emails)

Brand Deals (Sponsored Posts)

Brand deals mean you promote other people’s businesses on your Instagram Reels.

Once you have a decent following, brands may reach out to you to feature their products.

Digital Products

Digital products are products you can sell digitally.

For instance:

  • An ebook
  • A course
  • A piece of software
  • An audio file
  • And anything that’s digital in nature

Today, it’s not that difficult or expensive to create high-quality digital products.

For instance, if you want to create an ebook, you can use tools like Canva (Designing) and ChatGPT (Content ideation).

If you want to create a course, you can get help from AI video creators like InVideo.


If you think your target audience is hanging out on Instagram, you can even sell e-commerce products with Reels.

You can add a link to your online store in your Instagram bio.

For instance, if you’re selling solar chargers, find topics people are searching for to get an idea of what’s in demand.

Then, create Reels around those topics and add a call-to-action at the end to redirect the traffic to your store.

Email List Building

Add a landing page in your Instagram bio to capture leads from Instagram Reels.

A great way to build an email list is by offering something valuable for free.

In return, you get their email addresses.

Later, you can sell anything you want through simple promotional emails.

Website Traffic (Display Advertising)

If you have a website that’s approved by Google AdSense or any other display advertising platform, you can monetize your website’s Instagram Reels’ traffic.

All you have to do is create Reels on topics around your blog posts.

Then, send the traffic with a call to action to those blog posts.


Instagram Reels are a powerful way to drive traffic to any external page.

You don’t have to sell directly on Instagram to monetize your Reels.

You can:

  • Sell affiliate products
  • Sell digital products
  • Promote e-commerce products
  • Drive traffic to your website
  • Build an email list

The cool part is you don’t have to show your face to make impactful Reels.

You can create Faceless Reels as shown in this article or get assistance from AI.

Related: Affiliate Marketing on Reddit


  • Zain

    Zain is an SEO Copywriter / Freelancer and Digital Marketing with around 4 years of experience in writing and digital marketing. He's currently managing this blog and offering freelance writing services on Fiverr and Legiit.

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