Pros and Cons of Pinterest (For Marketing)

Since its launch in 2010, Pinterest has become many people’s go-to social media site.

It’s a virtual pinboard that allows users to save and share images and videos they find online.

You can use Pinterest to plan your dream wedding, redecorate your home, find new recipes to try, and promote your business.

You can even create a whole new business using just Pinterest.

But, while it’s a great platform with many benefits, there are also some disadvantages to using Pinterest.

In this post, I’ll tell you all the pros and cons of Pinterest.

Let’s dive in.

Pros and Cons of Pinterest

Pros and cons of Pinterest
Pros and Cons of Pinterest

What is Pinterest?

Pinterest is a social media platform that allows users to share images and videos. Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. You can use Pinterest to save and organize your favorite ideas, and share them with others.

Pros and Cons of Pinterest Marketing

Advantages of Pinterest

Incredible Source of Traffic

If you’re looking for a new way to increase traffic to your website, you should consider Pinterest. With over 300 million monthly active users, it’s a great platform to drive traffic to web pages.

The good thing is you don’t have to rely on a single source of traffic for your website or blog (Hint: Google).

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While text-based search engines should be your first priority, you want to keep platforms like Pinterest in your marketing strategy as well.

So, what you can do is find what people are searching for on Pinterest through the Pinterest search bar.

The autocomplete will give you a list of commonly-searched keywords on the visual search engine.

Create pins around those keywords; include these keywords in your pin’s title and description and don’t forget to insert the link of the source (For traffic).

This could be a blog post or even a product page you want to drive traffic to.

Pinterest Can Help Your Rankings

Improves rankings

By now, you’ve probably only heard of Pinterest as a separate social media platform.

What you may not know is that Pinterest can also help improve your Google rankings.

That’s right – using Pinterest can lead to better search engine results for your website.

Here’s how it works: when you create pins, you have the opportunity to include keywords in the pin title and description.

These keywords are then indexed by Google, which can help your website show up in relevant searches. In addition, every time someone pins one of your images, they create a link back to your website – and Google loves links!

So if you’re looking for a way to improve your SEO, consider creating an account on Pinterest and start sharing great content from your website.

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Pinterest Isn’t Only a Social Media Platform

Pinterest is actually an image search engine, just like Google Images.

Its users search for keywords and look for helpful stuff.

This gives businesses an opportunity to get in front of those people and try to convert them.

It may not be commonly used to actively research products, but you can definitely build a following and drive traffic to your web pages.

Plus, Pinterest has product pins that allow you to directly sell your products to the Pinterest audience.

Lower Competition

There is less competition on Pinterest

There is currently lower competition on Pinterest for businesses than there is on Google. This means that businesses have a better chance of being seen by potential customers on Pinterest. In order to take advantage of this, businesses need to create pins that are high-quality and visually appealing. Additionally, they should use keywords in their descriptions so that their pins show up in search results.

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Disadvantages of Pinterest

It Has a Specific Audience

Pinterest is a massive social media platform with millions of users, but it has a specific audience: primarily women. In fact, 80% of Pinterest users are women. This makes it an ideal platform for businesses targeting women consumers.

Businesses can use Pinterest to reach out to this large and engaged group of potential customers. By creating pins that appeal to the interests of this demographic, businesses can attract new customers and drive sales.

However, businesses need to be aware that the content they create for Pinterest should be different from what they post on other social media platforms.

It’s Limited to a Few Niches

Pinterest is limited to a few niches. It’s not that the site isn’t popular enough – it has over 70 million monthly users. The problem is that most of those users are only interested in a few topics.

The most popular topics on Pinterest are food, fashion, and home decor. That’s not to say that other topics don’t do well – DIY projects and beauty tips are also popular. But overall, Pinterest is limited in the range of topics that its users are interested in.

This isn’t necessarily a bad thing, especially if you work in one of these popular niches on Pinterest.

It Takes Time

Pinterest rankings take time

It’s no secret that Pinterest is a powerful platform for driving traffic to your website. But what many people don’t realize is that it takes time and effort to get your content ranked on Pinterest.

That’s a lot of potential traffic! But if you want to get noticed on Pinterest, you need to put in the work.

Here are some tips for getting your content ranked on Pinterest:

1. Optimize your images. Make sure they’re high-quality and have descriptive keywords in the file name.

2. Create interesting, keyword-rich descriptions. Include 1-2 sentences about what the Pin is, why it’s important, and how it can help the viewer.

3. Use relevant hashtags.

What Are the Dangers of Pinterest?

One danger is that there might be some appropriate content on Pinterest, which makes it unsuitable for children. Your kid needs to be 13 years old, at least, to use Pinterest.

Plus, Pinterest can even close your account if you’re found violating its terms of service, just like Google.

Pros and Cons of Pinterest: FAQs

What are the Advantages of Pinterest?

Pinterest is a visual platform that can help you showcase your products or services in a creative way. Pinterest offers a great way to drive traffic to your website or blog. Plus, it lets you build relationships with potential and current customers.

What are the Cons of Pinterest?

There are a few potential cons to consider before using Pinterest for your business. Primarily, Pinterest is a highly visual platform, so businesses that don’t have strong visuals to share may not find as much success on the platform. In addition, because it’s still a relatively new platform, there aren’t as many users as there are on established social media sites like Facebook and Twitter. Finally, because Pinterest is so visual, it can be easy to spend a lot of time browsing and pinning without actually taking any action on the items you’ve saved.

What is the Main Point of Pinterest?

Pinterest is a social media platform that allows users to share and curate images and videos. The main point of Pinterest is to provide a visually appealing way for users to share and discover new content. Pinterest is also a great way for businesses to market their products and services.

Is Pinterest OK for 12-Year-Olds?

No, you need to be 13 years old to use Pinterest; Pinterest uses your birthday to know your age. The platform claims to respect privacy and keep your birth date private.

Is Pinterest Worth Using?

So, is Pinterest worth using? For many people, the answer is yes. Pinterest can be a great way to keep track of ideas, interests, and inspiration. The visual nature of the site makes it easy to browse and find new things to explore. And because pins are organized into boards, it’s easy to keep your ideas organized and tidy.

But Pinterest isn’t for everyone. Some people find the site overwhelming or confusing.

Why Do People Like Pinterest?

People are visual. We are drawn to pretty pictures and this is one of the reasons Pinterest is so popular. According to Forbes, Pinterest is now the third most popular social media site. And it’s not just because it’s a great place to find recipes and DIY projects.

It’s also because we are hardwired to respond to images. When we see something that appeals to us, our brain releases dopamine, which makes us feel good. This is why we keep coming back to Pinterest, even when we know we probably won’t actually make that recipe or do that project. We just like looking at the pretty pictures!


  • Zain

    Zain is an SEO Copywriter / Freelancer and Digital Marketing with around 4 years of experience in writing and digital marketing. He's currently managing this blog and offering freelance writing services on Fiverr and Legiit.

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