Yep is a brand new search engine by one of the most popular SEO companies Ahrefs. Let me be honest: It looks like a very promising product. The search results look natural and there are no commercial ads in sight, keeping everything super user-friendly.
But what about the data? How is Yep going to sustain? Is it possible for a brand new search engine to compete with Google, Bing, Yahoo, and other established players?
In this post, I’ll compare Yep search engine with Google (With images) to help you understand how they both rack up against each other.
Yep Review: Everything You Should Know
What is Yep?
Yep is a new search engine by Ahrefs, one of the leading companies in the SEO industry. The engine is designed to help users find the most relevant and authoritative results for their queries.
Yep uses a number of different algorithms to determine the best results for a user’s query, including traditional methods like keyword analysis and link popularity.
In addition, Yep also looks at factors like user engagement and social media signals to give users the most comprehensive and accurate results possible.
Yep Review: The Name
Naming a search engine “Yep” is a genius move. It’s short. It’s simple. And it’s easy to pronounce.
Those are all the qualities you need in a brandable business name.
However, “Yep” does sound like “Yelp”, a popular review site that can also be classified as a search engine on its own.
So, it might take a while before people get used to the fact that “Yep” is a completely different thing than “Yelp”.
Even Google doesn’t seem to recognize that as of writing this post.
Yep’s Profit Sharing Model
Content creators seem excited about Yep’s profit-sharing model.
The idea behind Yep is to reward bloggers for their efforts.
And of course, Ahrefs will have to challenge Google’s long-standing dominance in the search engine industry.
90% of the revenue generated from a piece of content will go to the content creators. Ahrefs will keep the remaining 10%.
Sounds appealing as a content creator, right?
Here’s what Yep has to say on their official page.
Now, a 90% profit-sharing model does sound awesome as a content creator.
But, how do we know it’s even sustainable?
How’s Ahrefs going to run its operations with a mere 10% bit of the revenue?
It’s still to be seen, but it doesn’t seem doable to me.
The cool thing is that if it does work, content creators don’t have to rely on low-paying affiliate programs and display ad networks.
They can produce better content when most of the money is going into their pockets.
Related: How to Start Blogging
How Will Yep Earn Money?
Here’s how Yep is going to earn from advertising and pay content creators:
- An advertiser pays Yep a certain amount for every click on a web page
- When someone clicks on that advertised web page, Yep earns that per-click income
- And gives the 90% share of that to the creator of that content
Do Searchers Care about Yep?
So, how do searchers fit into the equation?
Do users really care how much particular search engines pay the creators?
Think about yourself. When you’re reading a blog post, do you think about how much that creator is going to make?
Or, how much they should be paid for creating that awesome piece of content.
We’re not wired like that.
So, the reality is that not many people care about Ahrefs new search engine except for bloggers.
It doesn’t seem like many people are going to replace Google with Yep as their go-to search engine anytime soon.
It states that all user data is stored securely and will not be shared with any third parties.
This level of control over one’s own data is something that many users appreciate, especially in light of recent news stories about how companies like Google and Facebook have been sharing user data without consent. For people who are concerned about their online privacy, Yep is a great option.
The search engine does use some data to serve the right kind of content to the audience though.
For instance, it might help a search engine to know which position on the first page is getting the most clicks.
Having said that, we’ve seen other search engines like Brave addressing the “Privacy” market.
And they haven’t been able to put any dent in Google’s popularity.
But, let’s see how Ahrefs moves forward with the strategy.
YEP Review: User-Experience
Let’s be honest. User experience is one of the top reasons why so many users keep it as their browser bookmark.
It’s lightning fast and generates millions of results in a blink of an eye.
Yep, on the other hand, takes a few seconds to respond to your search query.
However, the interface is clutter-free.
As you can notice, there’s a knowledge box to the right of the first results page.
This does improve user experience, but whether or not it’s fair to content creators is debatable.
After all, why would a searcher click on a link when they get all the information they need on the search engine?
Google’s “Featured Snippet” has been serving the same purpose.
As you scroll down the first page, you’ll see something strange.
Yep recommends other search engines right between its search results.
It seems like Ahrefs is going the extra mile in helping the users find the right kind of content.
But, that’s also a good way to push away a hard-earned visitor, to be honest.
Yep Vs Google: Which is Better
Comparing Yep with Google isn’t a very reasonable thing right now.
Yep is new. Really new.
Google has been around for 24 years, so it’s like comparing apples with oranges.
However, Yep is still a competitor of Google and the team behind it isn’t new to this.
For now, Yep is simply a simple search engine in its startup phase.
It’s yet to be seen that it can give any fight to the search engine giant, Google.
Yep Review: Pros and Cons
- The 90/10 profit model
- Experienced team behind the search engine
- Visually appealing
- Not ideal for local search results (Yet)
- Lacks in search intent understanding (Yet)
Conclusion: Yep Review
It’s too soon to draw conclusions about Yep.
The search engine is still in its infancy and has a long way ahead.
The folks behind it will have to invest a lot of their resources in making it stand on its feet.
With that said, although Google is by far the most popular search engine, it’s not perfect.
So, Ahrefs is probably going to play on its weaknesses and try to stand out in certain aspects.
All in all, I don’t see Yep giving Google any tough time, not anytime soon. But, that’s just me. What do you think? Drop your views in the comment section.